# Dr. Kari Jääskeläinen

Dr. Kari Jääskeläinen is an entrepreneur, business leader and consultant whose work combines market validation, technology commercialization and practical business development.

He has completed around 200 commercialization and business development projects and co-founded ventures in MedTech, private higher education, wireless technology and artificial intelligence.

## Background

Dr. Kari’s work has covered market assessments, commercialization, business planning, sales development, internationalization, product development and innovation funding. The assignments span software, mobile technology, digital media, education, industrial technology, design, consumer products, health and wellbeing, and the creative industries.

He holds a Master’s degree in Entrepreneurship and a Doctor of Arts degree in Digital Media. He has made approximately 2,000 sales calls a year.

## Selected experience

- Market and demand assessments for new technologies, products and services
- Commercialization strategies and routes to market
- Business models, revenue models and business plans
- Sales development, export launch and internationalization
- Product development planning and innovation funding applications
- Coaching, programme leadership and project evaluation

Selected technology assignments include market assessments for software testing, battery-life prediction, elderly safety monitoring and mobile motion analysis, and commercialization work involving impulse-voltage calibration, compact antenna measurement and accessibility technologies.

## Entrepreneurial experience

Dr. Kari co-founded a MedTech company developing a new HIV-testing technology. He also founded and led Helsinki School of Business, a private business school that he later sold.

## Market validation

Dr. Kari identifies realistic prospects, conducts customer interviews personally and translates qualitative evidence into a practical BUILD, CHANGE or KILL recommendation.

[Market validation services and pricing](https://testbeforeyoubuild.com/market-validation-services-pricing/)

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