Market validation services and pricing
Independent market validation through 20 customer interviews, evidence analysis and a clear BUILD, CHANGE or KILLrecommendation. Fixed price: €2,900 + VAT.
The decision
Internal enthusiasm, desk research and AI analysis can help shape an idea. They cannot replace direct conversations with realistic potential buyers or users.
Test Before You Build investigates how the target group experiences the problem, what they do about it today, what could prevent adoption and whether the proposed value is commercially meaningful.
The evidence helps you decide whether to proceed, change direction or stop before committing more resources.
Who it is for
Market validation services and pricing
The fixed-price project covers the customer-discovery work needed to turn an idea into a more informed commercial decision.
Clarification of the idea and the decision it must support.
Definition of the relevant potential-buyer or user group.
Identification of approximately 30–40 suitable prospects.
Client review and approval of the target list before outreach.
Recruitment of 20 interview participants.
Preparation and completion of 20 interviews.
Interview transcripts.
Analysis of problems, current behaviour and demand signals.
Buying objections and willingness-to-change and willingness-to-pay signals.
A written report, recommended changes and a BUILD, CHANGE or KILL recommendation.
The 20-interview process
You explain what you are planning to build, who it is for and which assumptions create the greatest commercial risk.
Dr. Kari identifies approximately 30–40 suitable prospects based on the agreed target definition. The client approves the target list before outreach begins.
Dr. Kari handles the outreach and recruits 20 suitable participants.
Dr. Kari conducts 20 independent interviews examining problems, current alternatives, decision criteria and barriers to change. The interviews are transcribed.
Responses are compared to identify repeated themes, meaningful disagreements, objections and demand signals.
You receive the transcripts, analysis, report, recommended changes and BUILD, CHANGE or KILL recommendation.
How many interviews are enough? The standard service includes 20 interviews, while projects covering several segments, roles or markets can be scoped separately.Read the evidence-based guide →
Planning to validate the idea yourself?Read the complete business idea validation process →
Comparing validation methods?Read the market validation process, methods and examples →
Recruiting B2B participants?Read the B2B customer research and recruitment guide →
Why independence matters
Teams are naturally close to their ideas. This can affect which questions are asked, how participants respond and how ambiguous answers are interpreted.
Your team still provides the technical and market context. Independence protects the neutrality of the interviews and analysis.
What you receive
You receive the 20 interview transcripts, analysis of recurring findings and important differences, a written report, recommended changes and the final recommendation.
The report explains relevant evidence limitations. The deliverables support a better-informed decision; they do not promise future sales, adoption, funding or commercial success.
The evidence supports continued investment, subject to the risks and assumptions identified.
The opportunity may be meaningful, but the customer, problem, value proposition, positioning or solution should be revised.
The evidence does not currently justify further investment in the idea or direction tested.
Price and schedule
A typical project takes approximately 2–4 weeks. The schedule depends primarily on the accessibility and specialisation of the target customer group and is confirmed before the project begins.
€2,900 + VAT
Includes prospect selection and approval, recruitment, 20 interviews, transcripts, analysis, report and recommendation.
Submit your ideaYour independent validation partner
Dr. Kari Jääskeläinen is an entrepreneur, business leader and consultant whose work combines market validation, technology commercialization and practical business development.
He has completed around 200 commercialization and business development projects and co-founded ventures in MedTech, private higher education, wireless technology and artificial intelligence.
Read about Dr. Kari’s experienceFrequently asked questions
An experienced independent customer-discovery professional can validate it by interviewing realistic potential buyers or users and analysing their problems, behaviour and decision criteria.
Dr. Kari identifies approximately 30–40 suitable prospects based on the agreed target definition. The client approves the target list before outreach begins.
Dr. Kari handles the outreach and conducts the 20 interviews.
Depending on the project, the target group may consist of potential buyers, users or both. The target definition and prospect list are agreed with the client before recruitment begins.
No. The standard €2,900 plus VAT service includes 20 interviews. Projects involving multiple customer segments, buyer roles, countries, use cases or broader objectives can be scoped and priced separately.
An independent interviewer can ask neutral questions, investigate objections without defending the idea and reduce the influence of internal assumptions on the findings.
The client receives the transcripts, evidence analysis, written report, recommended changes and BUILD, CHANGE or KILL recommendation.
Yes, provided a realistic target group can be defined and reached. The specialisation and accessibility of that group may affect the schedule.
Recording, transcription, client access, confidentiality, retention and deletion arrangements are confirmed as part of the project. Participants are informed about the handling of their interview material.
The service evaluates the strength, nature and conditions of demand and reduces uncertainty before development. No research method can guarantee future sales, adoption, funding or commercial success.
The fixed project price is €2,900 + VAT.
A typical project takes approximately 2–4 weeks. The schedule depends primarily on the accessibility and specialisation of the target customer group and is confirmed before the project begins.
Submit your idea
Tell us what you are planning, who might buy or use it and what problem it would solve. Dr. Kari will review your submission personally and contact you about whether the service is a suitable fit.