Market validation
Market and demand assessments for new technologies, products and services, including software testing, battery-life prediction, safety monitoring and mobile motion analysis.
About Kari Jääskeläinen
Commercial experience for decisions made before you build.
Dr. Kari Jääskeläinen is an entrepreneur, business leader and consultant whose work combines market validation, technology commercialization and practical business development.
He has completed around 200 commercialization and business development projects and co-founded ventures in MedTech, private higher education, wireless technology and artificial intelligence.
≈200commercialization and business development projects
≈2,000sales calls a year
4venture fields: MedTech, education, wireless technology and AI
Background
From research and technology to a commercial decision.
Dr. Kari’s work has covered market assessments, commercialization, business planning, sales development, internationalization, product development and innovation funding. The assignments span software, mobile technology, digital media, education, industrial technology, design, consumer products, health and wellbeing, and the creative industries.
He holds a Master’s degree in Entrepreneurship and a Doctor of Arts degree in Digital Media. This combination of research discipline and commercial work helps him separate promising evidence from internal enthusiasm and turn customer conversations into practical choices.
Selected experience
Work across technologies, markets and stages of development.
Technology commercialization
Commercialization work for technologies including impulse-voltage calibration, compact antenna measurement and accessibility solutions.
Business development
Business models, revenue models, business plans, product development planning, sales development and routes to market.
Growth and funding
Export launches, internationalization, innovation funding applications, coaching, programme leadership and project evaluation.
Entrepreneurial experience
Dr. Kari has also built and led ventures himself.
Dr. Kari co-founded a MedTech company developing a new HIV-testing technology. He also founded and led Helsinki School of Business, a private business school that he later sold.
Having worked on both sides of the table matters in customer validation. Dr. Kari understands the pressure to move forward, but also the cost of building around assumptions that customers do not share.
Why this experience matters
Independent interviews need commercial judgement.
Effective customer discovery is more than asking whether someone likes an idea. It requires neutral questions, careful follow-up and an understanding of buying behaviour, alternatives, objections and the practical barriers to change.
Dr. Kari uses that experience to identify realistic prospects, conduct the interviews personally and translate qualitative evidence into a clear BUILD, CHANGE or KILL recommendation.
See the market validation service and pricing →Discuss your idea with Dr. Kari